Massachusetts Becomes First State to Prohibit Formula Marketing in Hospitals

From Human Lactation Information by way of fellow mama lactivist Aimee

“In banning the distribution of these items, the DPH acknowledges that there is no medical justification for the institutional marketing of formula products to new parents. The vast majority of hospitals in Massachusetts and the US give out free diaper bags containing formula to new moms, and also accept free formula for in-hospital use. This marketing practice deviates from the standards followed by health care providers and hospitals in every other respect. For example, hospitals do not give out coupons for name-brand clothing, name-brand foods outside of maternity. “We’d never tolerate the thought of hospitals giving out coupons for Big Macs on the cardiac unit,” said Dr. Bartick, an internist.”

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