Yesterday the blogosphere was abuzz with yet *another* blog-traffic-link-exchange-widget-heavy-javascript-pile-of-crap for everyone to jump on the bandwagon. While the jury is still out on whether it is actually useful in directing traffic (many people report dismally low CTR), the site owner is probably laughing all the way to the bank, considering he’s about to release a book/new site on increasing your blog traffic.
That’s when I’d had it. I already knew I wasn’t going to add yet another similar ooo-shiney “thing” in hopes that I would somehow become the new Dooce magically overnight. Already I’ve lost two regular commentors (that I know of) due to the site not loading properly because of things on the sidebar.
I’ve decided to do the ultimate traffic experiment. Today I’ve taken out all the cruft. The ads are staying as they either pay the bills or they’ve proven to bring real traffic, like the Blogher ad links on the side there. And those ones I *do* have some control what is linked. On the rest, I don’t. I figure that each time I add a new one and tinker with it, and check my stats and obsess over it, I’d have time to write a whole new blog entry.
And that’s what blogging is ultimately about - the writing. The content, remember? Is this blog here for visits or to establish a relationship? Do I want a thousand clicks over here by people who don’t give a crap and will never return, or a hundred readers who get warm fuzzies after they read about our latest adventures? People I can establish a relationship with and share the inside jokes.
Sure, there are some days when nothing funny or amusing - or even exploding - happens here, but some days I get caught up so much in the backend of the blog that there isn’t even time to write a quick cute story. And stuff is piling up from yesterday, even.
Another thing I’ve noticed in reading a pile of blogging-related blogs lately is - they are (for the most part) the same. Most places give the same advice, over and over, reworded and reworked slightly. I wound up skimming quite a bit through the repeated (and bolded and italicized) information hunting for good stuff. And there wasn’t.
Take back your blog. Clean up your sidebar. Free up time to write. Your readers will thank you.
Hopefully, my readers will thank me for it too.